Introduction
India is not just a destination, it’s an experience that excites every traveller. From majestic forts in Rajasthan to serene backwaters in Kerala, vibrant festivals in Gujarat, and heritage palaces across the country, India offers diverse and unforgettable travel experiences. The Great Indian Travel Bazaar (GITB), organized by FICCI, is India’s premier inbound tourism platform, connecting global buyers with Indian sellers to showcase the very best of Indian travel and hospitality.
Since its inception in 2008, GITB has been held annually in Jaipur, Rajasthan, and has become India’s flagship inbound tourism event, bringing together state tourism boards, hotels, resorts, tour operators, and destination management companies under a single platform. It is the only exclusive inbound tourism platform in India where over 11,000 structured B2B meetings have been conducted between foreign buyers and Indian sellers over the past 14 editions.
Event Date & Location
- Dates: April 26–28, 2026
- Venue: JECC, Sitapura, Jaipur, Rajasthan, India
- Jaipur, also known as the Pink City, provides a perfect backdrop combining heritage, culture, and business networking.
What is GITB?
The Great Indian Travel Bazaar is a Pan-India, exclusive inbound tourism platform, pioneered by FICCI, in collaboration with:
- Department of Tourism, Government of Rajasthan (Host State)
- Ministry of Tourism, Government of India
It is supported by:
- Rajasthan Association of Tour Operators (RATO)
- Indian Heritage Hotels Association (IHHA)
- Hotel and Restaurant Association of Rajasthan (HRAR)
Objective of GITB:
- Promote inbound tourism to India by bringing together leading stakeholders of the Indian tourism industry, including state tourism boards, hotels, resorts, tour operators, and destination management companies.
- Facilitate structured B2B interactions, helping international buyers and Indian sellers build meaningful business partnerships.
- Showcase India’s diverse destinations, heritage, culture, and niche tourism segments, including luxury travel, adventure tourism, wellness tourism, MICE, and destination weddings.
Who Should Attend?
Foreign Buyers (Tour Operators):
- International travel companies planning to bring global travellers to India.
- Professionals seeking curated luxury experiences, MICE, and niche tourism packages.
Indian Sellers (Exhibitors):
- Hotels, resorts, heritage properties, boutique stays
- Tour operators & destination management companies
- State tourism boards
- Niche segments like adventure tourism, wellness, luxury, destination weddings, and MICE
Event Highlights / Programme
Day I – April 26, 2026:
- Cultural performances showcasing India’s rich heritage
- Inaugural session with dignitaries and industry leaders
- Networking dinner
Day II – April 27, 2026 – JECC, Jaipur:
- Arrival of foreign buyers & Indian sellers
- Exhibition inauguration & ribbon-cutting ceremony
- Pre-scheduled B2B meetings (morning & afternoon)
- Evening free for cultural exploration or networking
Day III – April 28, 2026 – JECC, Jaipur:
- Continued B2B meetings
- Lunch and networking
- Airfare reimbursement & post-event familiarization trips
- Mandatory feedback submission
Why GITB Matters
- Drives inbound tourism growth for India
- Provides structured business opportunities for sellers and buyers
- Highlights India’s luxury, heritage, wellness, adventure, MICE, and wedding tourism segments
- Offers global exposure for Indian tourism brands
- Serves as a knowledge-sharing and networking hub for the global travel industry
How to Register / Participation Details
Foreign Buyers:
- Visit gitb.ficci.in → Registration → Fill profile → Submit for approval
- Get pre-scheduled B2B meetings and post-event familiarization trips
Indian Sellers:
- Visit gitb.ficci.in → Exhibitor Registration → Submit company & product details
- Confirm participation and secure exhibition booth
Registration ensures priority access to buyers, exhibition booths, and post-event fam trips.
Fun Fact / Cultural Angle
- Jaipur, the Pink City, is a UNESCO heritage city known for palaces, forts, and vibrant markets.
- Participants can explore local culture, cuisine, crafts, and heritage sites while attending the event.
- Adds a unique travel experience to the business-focused programme.
Final Thoughts
The 15th edition of GITB 2026 is set to be India’s largest inbound tourism business platform, combining heritage, culture, and global networking in Jaipur. From structured B2B meetings to cultural programmes, fam trips, and networking dinners, GITB offers a 360° view of India’s tourism potential.
For travel enthusiasts, tourism professionals, and global buyers, GITB 2026 is more than an event — it’s a gateway to discovering, promoting, and investing in India’s tourism industry.
Experience India. Connect Globally. Grow Your Travel Business. Explore GITB 2026.
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